“Profit for a Purpose:
Running Successful Fundraisers that Benefit Charities, Clients, Marketing Partners, and You!"
Time: 10:00am-5:00pm
Location: Hamilton, VA
(specific location will be given to registrants prior to the workshop)
Join Ellen as she teaches you everything you need to know to set up and run successful pet photography fundraisers that not only benefit charity but also benefit your photography business. This includes:
• Different types of fundraisers you can hold, including how to publish a book as a way to raise money for charity
• The benefits of doing a fundraiser
• The importance of choosing the right marketing partners and how to find them
• The importance of choosing the right charity
• How to create a “win” for everyone involved: the photographer, the charity, marketing
partners, and the people who attend the fundraiser
• How to create the right offer
• How to market for maximum exposure and turnout
• The best times of year to hold fundraisers
• How to manage all the details, from scheduling to collecting information and payment to delivering the final product
This workshop qualifies for a PPA Continuing Education merit!
Be sure you include your PPA number on your registration. PPA members who participate in this workshop will be awarded a merit for attending.
About Ellen Zangla, M.Photog., CPP, MAI
Ellen Zangla specializes in outdoor pet portraits as well as action dog photography. Giving back to the community is a guiding principle of her business; she has been partnering with other pet-related businesses in her market to hold photo fundraisers since 2015. At her first fundraiser in 2015, Paws & Claus, she photographed more than 100 dogs, raising $1,600 in six hours for local animal rescue. This event has grown steadily every year. Ellen is still working with the same marketing partner for Paws & Claus, and in 2023 she photographed close to 200 animals, which generated more than $7,000 in six hours. She also has run other fundraising events and in total has raised more than $125,000 for animals in need. In 2019, she published “Tails of Loudoun County,” with photos and stories of more than 200 pets in her county. The book generated $30,000 for local animal welfare groups and earned her a commendation from the State of Virginia. Ellen also was featured on television and in local newspapers due to her success with “Tails.”
